How to Create a Video Marketing Strategy: A Guide for Small Businesses 

 May 24, 2021

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There are many benefits of starting your own business. For one thing, you’ll have more freedom and independence. Not only that, but it can be much more fulfilling.

How can you find clients? By marketing yourself. And as it turns out, there are a few ways that you can do that.

For example, you can promote yourself on social media. Video marketing is another option. If anything, it’s a great way to attract new customers.

Interested? Want to know how to create a video marketing strategy? Well then, you’re on the right page. Keep reading for some helpful tips!

What Is Video Marketing?

Video marketing is the utilization of videos for the purpose of promoting your business or products. For example, you can create tutorial videos, product demo videos, or testimonial videos.

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Other types of marketing videos include explainer videos, animated videos, and expert interviews.

4 Tips on How to Create a Video Marketing Strategy

There are a few things that you want to consider when it comes to video marketing. Here are some tips!

1. Mind the Length

According to one study, 20% of users will click out of a video if it’s not engaging enough. Given that, you want to make sure that the first few seconds count.

At the same time, you don’t want the video to be too long. Ideally, you want it to be two minutes or less.

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2. Work With a Professional Company

Consider working with a professional company. That way, you’ll have a high-quality video, which will be more effective at bringing you new leads and sales.

In some cases, they might also be able to help you with the planning and integration process.

For more reasons to hire a video production company, visit Viva Media.

3. Include a Call-To-Action

Make sure to include a call-to-action message in your video. For example, you can tell them to “visit your website” or “give you a call” at the end of the clip.

Ultimately, the goal is to give your audience the next step to follow.

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4. Optimize For Search

You can have the best video ever but it won’t mean anything if no one watches it. That’s why it’s so important to optimize for search.

If anything, it can make a huge difference in terms of your views. For example, you want to make sure to use keywords in your title. Also, it’s important to add a proper description.

Tip: Consider collaborating with influencers or other brands—it can increase the reach of your video content.

Creating a Video Marketing Strategy

And there we have it—four tips on how to put together a video marketing strategy. As you can see, there are quite a number of things that you want to consider when you’re doing it!

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